Lunch and learn: Trademarking Your Tech Startup: A Brand Protection Guide

Building a strong brand is essential for any tech startup – but without proper protection, your brand assets could be at risk. ‘Trademarking Your Tech Startup: A Brand Protection Guide’ is a practical session designed to help founders, product leaders, and early-stage teams understand the fundamentals of trademark law and how it applies to technology ventures. This session will walk you through the trademark registration process, outline what can (and cannot) be trademarked, and offer strategies for defending your brand identity as your startup grows. Whether you're preparing to launch or scaling rapidly, this guide will equip you with the tools to safeguard your most valuable brand elements from the outset.
Learning outcomes
1. Understand what a trademark is – define trademarks and recognise their role in protecting brand identity in the tech industry.
2. Identify what can be trademarked – learn which elements of a brand (names, logos, slogans, etc.) are eligible for trademark protection.
3. Navigate the trademark registration process – gain a step-by-step understanding of how to search for, apply for and register a trademark.
4. Avoid common trademark pitfalls – recognise and prevent common mistakes that startups make when selecting and securing brand assets.
5. Develop a brand protection strategy – learn how to monitor and enforce your trademark rights as your startup grows and expands.

Who is the session best suited to:
This session is tailored for individuals involved in building and managing early-stage tech startups, including:
• startup founders and co-founders – looking to protect their brand from day one
• marketing and brand managers – responsible for creating and managing brand identity
• product managers and designers – involved in naming, visual branding and user experience
• legal and operations teams – handling intellectual property, risk and compliance
• accelerator and incubator participants – preparing for investment, product launch or market expansion.
It’s particularly valuable for anyone navigating early brand decisions or preparing to scale their business internationally.

About the presenter, Olaf Kretzschmar and the company

ONE INTELLECTUAL PROPERTY PTY LTD is a global provider of intellectual property services that:
• protects any IP right in any country worldwide
• breaks down any IP matter so you understand it within minutes
• gives you immediate and 24/7 access to all your IP assets, wherever you are, so you are in control of your current intellectual property portfolio
• provides all useful tools to plan, create and administrate your IP portfolio properly
• in any language required
• with all relevant information required to make informed global business decisions.

Find out more at www.one.law
Email: ip@one.law

ACU Co-Lab | Website | View More Events

Contact the organizers